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That is when a product is supported by someone in a position to know what he's talking about, like when four out of five dentists surveyed reccomend sugarless gum for their patients who chew gum.

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10y ago
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1mo ago

Authority endorsement is a marketing technique in which a product or service is promoted by a well-known or respected individual or organization in order to increase credibility and persuade consumers to make a purchase. This form of endorsement leverages the reputation and influence of the endorser to build trust and credibility with consumers.

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Q: What is authority endorsment?
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