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Back-to-back marketing is a form of marketing where two products that are substitutes of each other but which have different features are offered as a marketing strategy to the same class of consumers such that the two products can be used alternately in different circumstances. For instance, honey comes up as a substitute for sugar for some consumers but there are situations in which honey is used but sugar cannot be used and vice versa.
F. K. Sanni
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∙ 11y ago
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Define marketing distinguish product marketing and services marketing?
marketing is : selling products that don't come back to people that do :)
Who hates marketing for holding back on The Fourth Apprentice?
I do!
Relationship marketing focuses on?
B) keeping customers coming back
Where can one apply for marketing assistant jobs?
Most marketing companies will place openings for marketing assistants on their company sites. To keep up to date on any job openings, it is advised you check back frequently.
Define tourism marketing?
Tourism marketing is a scheme used to attract tourists. They attract tourists because they know that most likely these people who visit, will not be back.
History of marketing in the Philippines?
The history of marketing in the Philippines dates back to the olden days when trade started. The marketing trends have changed over the years but the concept remains the same; to persuade consumers to buy goods or services.
When did internet marketing start?
Internet marketing started before the internet was formed. It is a variation of direct marketing (mailing people brochures or catalogs and having them mail back [or phone in] the order). Marketing (selling stuff) was also done over the bulletin boards that predated the world wide web.
What are stock options basics?
Stock option basics have everything to do with stock marketing. They are the back bone of stock marketing and require basic information about each exchange within the market.
what are the branches of digital marketing?
Content Marketing SEO (Search Engine Optimization) SMM (Social Media Marketing) Paid Advertising Email Marketing Instant Message Marketing Affiliate Marketing Influence Marketing Mobile Marketing Video Marketing Audio Marketing Virtual Reality Marketing
Steps to guard against phenomenon of marketing myopia?
Always make sure to go back to the needs of your market and the consumers themselves in marketing processes. Focus on how your products help your market segments and how your products may affect their lives, businesses, etc. when creating marketing plans and messages. I am not saying forget the product, but don't forget who your marketing to either.
Did you explain New waves of thought in marketing?
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What are the five types of nontraditional marketing?
Non traditional marketing is a very effective form of marketing. There are many types of non traditional marketing. Five types of non traditional marketing are seminars, stealth marketing, stunt marketing, events, and people or joke marketing.
