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Back-to-back marketing is a form of marketing where two products that are substitutes of each other but which have different features are offered as a marketing strategy to the same class of consumers such that the two products can be used alternately in different circumstances. For instance, honey comes up as a substitute for sugar for some consumers but there are situations in which honey is used but sugar cannot be used and vice versa.
F. K. Sanni
What else can I help you with?
Define marketing distinguish product marketing and services marketing?
marketing is : selling products that don't come back to people that do :)
Who hates marketing for holding back on The Fourth Apprentice?
I do!
Relationship marketing focuses on?
B) keeping customers coming back
Where can one apply for marketing assistant jobs?
Most marketing companies will place openings for marketing assistants on their company sites. To keep up to date on any job openings, it is advised you check back frequently.
Define tourism marketing?
Tourism marketing is a scheme used to attract tourists. They attract tourists because they know that most likely these people who visit, will not be back.
History of marketing in the Philippines?
The history of marketing in the Philippines dates back to the olden days when trade started. The marketing trends have changed over the years but the concept remains the same; to persuade consumers to buy goods or services.
When did internet marketing start?
Internet marketing started before the internet was formed. It is a variation of direct marketing (mailing people brochures or catalogs and having them mail back [or phone in] the order). Marketing (selling stuff) was also done over the bulletin boards that predated the world wide web.
What are stock options basics?
Stock option basics have everything to do with stock marketing. They are the back bone of stock marketing and require basic information about each exchange within the market.
Steps to guard against phenomenon of marketing myopia?
Always make sure to go back to the needs of your market and the consumers themselves in marketing processes. Focus on how your products help your market segments and how your products may affect their lives, businesses, etc. when creating marketing plans and messages. I am not saying forget the product, but don't forget who your marketing to either.
How does inbound marketing work?
Inbound marketing works by promoting the content that is desired to be spread to the largest number of people possible. In order to do this, the goal is to promote an idea that will create loyal customers who will keep coming back for more.
What do you mean by market research back-check?
marketing research is a tool that is a building block and a sustaining pillar of every discipline, because research the marketing environment, political condition, economic policy and other things has to be done this activity.
What are loyalties?
Back in 1997, loyalty programs were a concept really only in play at major retailers and airlines. Today, the technology has become affordable and accessible to even the smallest businesses. Loyalty Marketing, commonly referred to as Frequency Marketing or Relationship Marketing, is a long-term marketing strategy focused on the identification, retention and growth of a store's customers by communicating to them and recognizing and rewarding them based on positive purchase activity.
