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what is Below-the-line-advertising?
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∙ 15y ago
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What different types of advert are there?
There is above the line or mass advertising (tv, print, radio, newspaper, billboard). There is also below the line advertising (retail, coupons, direct mail, exhibitions) Then of course you have guerrilla advertising, also known as alternative advertising, ambient advertising, viral, or non-conventional. A lot of the time some advertising mixes above and below the line advertising. Today guerrilla advertising is becoming pretty popular. Check out www.guerrillaadvertising.ca for some cool examples.
What advertising term is abbreviated BTL?
In advertising the abbreviated term BTL stands for Below the Line. It is a more targeted form of advertising using mailing lists more than more general TV and media adverts.
What is above-the-line and below-the-line advertisement?
Above the line advertising are the promotional activities carried out through mass media such as radio, television and news papers. Below the line advertisement is a technique that uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. These may include activities such as direct mail, public relations and sales promotion.
9 type of advertising?
# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)
What does the concept of promotion mix refer to?
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
What different types of advert are there?
There is above the line or mass advertising (tv, print, radio, newspaper, billboard). There is also below the line advertising (retail, coupons, direct mail, exhibitions) Then of course you have guerrilla advertising, also known as alternative advertising, ambient advertising, viral, or non-conventional. A lot of the time some advertising mixes above and below the line advertising. Today guerrilla advertising is becoming pretty popular. Check out www.guerrillaadvertising.ca for some cool examples.
What are two type of advertising?
I think you mean "below the line" and "above the line" advertising. Ad agencies used to get paid on a media commission for placing ads (above the line in accounting terms) and other forms of advertising, which included targeting customers or segments with collateral or direct response, fell below the line, since they were non-commission. Today those categories are not really relevant, especially with the advent of digital/internet advertising. So, you might say today that there is image advertising, for example commercials running during the Super Bowl; and then there is targeted advertising, which you see in direct response and internet advertising, which targets a need of a particular customer or market segment.
What advertising term is abbreviated BTL?
In advertising the abbreviated term BTL stands for Below the Line. It is a more targeted form of advertising using mailing lists more than more general TV and media adverts.
What is above-the-line and below-the-line advertisement?
Above the line advertising are the promotional activities carried out through mass media such as radio, television and news papers. Below the line advertisement is a technique that uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. These may include activities such as direct mail, public relations and sales promotion.
When was Below the Line created?
Below the Line was created in 2003.
What is through-the-line marketing?
i think it is one form of advertising pointing to another form of advertising there by crossing the line...for eg:- a radio promo pointing to an instore activity...this is what i could understand from wikipedia....
What has the author Ashley Havinden written?
Ashley Havinden has written: 'Advertising and the artist' -- subject(s): Advertising, Commercial art 'Line Drawing'
What company spent the most on advertising?
See the website below: http://www.worldwideadvertisingnetwork.com
What does "Below the Line" and "Above the Line" mean in advertising photography?
"Above the line" and "below the line" are advertising terms used to describe where the advert or media will be deployed, or in my case, where the photography will be used. Above The Line (ATL): Above the line or "ATL" as it's sometimes referred to, is media for a much wider targeted audience. So things like television or radio (not really relevant to stills photography), or billboards and large screen digital displays like the ones you see as you drive into London. Above the Line is for those advertisement campaigns that are for a much wider spectrum of people. So things like an automotive, phone, or a food company will appeal to a much wider audience than say a company selling IT Servers, or industrial carpet cleaners. So Above the Line (ATL), is for a very wide audience of people for things that will appeal to almost everyone. Below The Line (BTL): Below the line, or "BTL", is therefore advertising targeted to a much more niche group of people. So think of things like targeted social media adverts, where you can show your ad only to people who have an interest in a specific product or service. Things like a company website, direct email marketing campaigns, industry brochures etc. Below the line usage is for more targeted consumers, where you don't need everyone to see the advert, just the more niche group of people who will purchase whatever it is you're selling. So things like memory cards for cameras, fitness supplements, a luxury watch brand.
What is a line that is increasing?
the line that is increasing is below the line promotion
Contour line below the sea?
A contour line below sea level is called a bathytherm.
Who are the front line workers of the sales and marketing department?
Marketing Director Advertising Director
