What is brand activation?

Answer 1

Hi, I am Haseeb (Media & Research Associate) Forvil Cosmetics (Pakistan)

What is brand activation?

Answer

Below the line activities has now turned to Brand Activation.

To activate a brand in the minds and hearts of consumers while deploying different channels.

this is a brief definition and this is what i understand Brand Activation

Haseeb

Brand activation is a process that starts with a very lucrative idea of making your targeted consumers to try your product and it ends with the repeat purchase by the same consumers.

Hamid

Brand Activation Manager

Reckitt Benckiser Pakistan

Hi Haseeb

A more descriptive answer for what is Brand Activation can be given as Follows.

Brand Activation a relatively new "term" in the industry. It's pretty simple really; it's all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes in creating trust between the customer, the society and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands.

Faraz Khan Client Services Manager Marketing Works (Pvt) Ltd Pakistan, UAE & Saudia Arabia

Hi, guys

Great answers. To give you some examples:

Brand activations can be anything from a guerrilla marketing campaign to a brand event. For example, those talking Coke vending machines we all saw a while back, or a sponsored flashmob. They've become so popular because the channels of traditional advertising have become so cluttered and stats show that consumers respond better to these below-the-line campaigns. Understandable! A pretty cool article/infographic on it is this one: //bit.ly/1M1sfY6 It explains how and why they work in more detail.