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This is a method where you don't advertise the virtues of the product. Instead, you do something outrageous that gets people to engage in conversation about it whether or not they ever intend to buy it. It's the old "any publicity is good publicity" strategy.
GoDaddy.com and P.E.T.A. just love this form of marketing. They believe the ends justify the method no matter how outrageous.
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Was there a case involving the first amendment?
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