Corporate social marketing is an often misunderstood kind of marketing principle that is so powerful. It is used to foster behavior change in improving society and at the same time building new projects for marketing purposes.
it is ,to some extent
Corporate social marketing is an often misunderstood kind of marketing principle that is so powerful. It is used to foster behavior change in improving society and at the same time building new projects for marketing purposes.
Marketing opportunities available through social networks allows self-employed, corporate and non-profit organizations a way to innovate their advertising plans and marketing communications.
Marketing and corporate strategy will be the same if the company is customer-orientated.
emerging topics : Corporate lobbying gorilla marketing corporate citizenship
The social marketing is
scope of corporate social responsibility
Social criticism in marketing
What is communication and social marketing?
Corporate governance is for the accountability to shareholders, corporate social responsibility is for the accountability to remaining other stakeholders.
the product of social marketing is the social change that occurs because of the campaign.
In comparison, societal gain is the goal of social marketing.