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Advertising that relies on imagery and message themes to emphasize the benefits and satisfying characteristics of a brand .
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∙ 13y ago
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9 type of advertising?
# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)
What is a direct response company?
A direct response company is a marketing company. Direct response advertising wants the consumer to immediately pick up the phone for more information, or to immediately go buy the product.
What is the difference between direct marketing and general marketing?
General advertising aims to raise awareness, whereas direct advertising is judged on the basis of sales results. In truth, direct marketing efforts help to build the brand, while broad advertising boosts response rates.
3 advantages of advertising by TV?
1. Increased reach (Global audience) 2. Easy to understand 3. Can be changed as per the audience's response
How do you reduce the risk of purchase in print advertising?
One way is to ask publications if you can advertise on a "Per-Inquiry" basis. In Per-Inquiry advertising, you pay for print advertising based only on the responses your ad generates. Some companies pay a fixed amount for each call the ad generates, some pay based on each sale the ad generates. Per-Inquiry advertising is common in direct-response radio and other mediums, but is relatively uncommon in print so far.
Why is the allergic response in serum sickness delayed?
While other types of allergic reactions may produce a rapid response, the serum sickness reaction is delayed because it takes time for the body to produce antibodies to the new protein.
Is delayed gastric emptying not a typical gastrointestinal response to ingestion of dietary fiber?
y
What is meant by the term delayed toxicity how may it occur?
toxic response that takes more than few days to develop after exposure is considered delayed. Though there is no universal standard of minimum time for delayed toxicity
What type of immune response does poison ivy contact cause in sensative individuals?
This is a delayed hypersensitivity response. I.E. T cells and macrophages.
What distinguishes direct response TV commercials from other types of advertising?
As opposed to other types of advertising, direct response TV commercials are designed to create an immediate reaction from the viewers, where each viewer's response can be measured and then analyzed for the advertisement's improvement.
9 type of advertising?
# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)
What is mail order standard response rate for magazine advertising?
98585585255
How would one define direct response advertising?
Direct response advertising is a form of marketing where there are no intermediaries between the buyer and the seller. The buyer has to contact the seller directly to purchase products or services provided.
What is the trade organization for advertising agencies?
The American Association for Advertising Agencies (AAAA) was founded in 1917 to represent the agencies, partially in response to these ethical concerns.
What important part of the immune response is delayed and takes at least a few days to occur while many other elements of the immune response occur immediately?
production of antibodies
What is spot advertising?
Spot advertising is any advertising in a selected geographic area called a market that does not appear on a national scale. Spot advertising is an attempt to brand a message to a captive viewership to entice a response to patronize a business or purchase a particular product.
What has the author John J Cox written?
John J. Cox has written: 'Cigarette brand advertising and market response in Ireland, 1984-1992' -- subject(s): Advertising-to-sales ratio, Cigarettes, Advertising
