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The detergent used in a front loading washing machine generally uses less surfactant, the agent in all detergents that creates suds to lift out dirt. It is also more concentrated than the top loading kind. Front loading washing machines have been used in Europe for a long time, but are just now coming into their own here in the US. They require less water, and therefore less detergent. It may be a matter of opinion, but these machines wash better, and put less stress on clothes. Surfactants reduce the surface tension of a liquid. When used in washing clothes, it allows water to penetrate garments, break up soil, and allow dirt to easily disperse into the liquid.

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Q: What is different about front-loading laundry detergent?
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