Digital advertising is the dissemination of promotional content through online channels like Google, Facebook & Instagram, and YouTube. More simply, it's advertising for the internet, from the internet. Digital advertising is considered to be a sub-part of a brand’s overall digital marketing strategy. Here are the different channels to advertise your brand digitally -
Google Display - The Google Display Ads uses the Google Display Network (GDN) and integrates your ads into carefully chosen websites, where it can reach users while they shop, browse, or read.
Google Search - The Google Search Network allows you to promote ads on Google’s search engine, where you can reach potential users while they’re searching for specific keywords and phrases related to your business.
GMAIL Ads - Gmail ads are interactive ads that appear in the Promotions and Social tabs of your personal Gmail account. It opens up like a regular email and may contain images, videos, and text with a call-to-action button.
YouTube Ads - YouTube allows you to place and promote your businesses while your potential customers watch their favourite videos online.
Facebook and Instagram - Facebook as well as Instagram have a very large base of audience and gives the opportunity to run your business campaigns with strategic intents like business promotion or engagement or likewise.
Digital advertising also referred to as e-adverting is the use of electric channels to advertise in online channels using innovative channels of advertising
In the United States, the authority in charge of regulating digital advertising is the Federal Trade Commission (FTC). The FTC enforces laws against deceptive advertising practices, including those related to online advertisements.
Digital signs are effective when advertising. Mainly because when someone sees the digital signs they change and you get to see more than one advertisement.Other companies can come together on one sign.
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"Digital advertising has become one of the best ways to target a particular audience, based on the sites the consumer visits. It is much more immediate than many other types of advertising, and can potentially spur immediate purchase behavior."
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Your digital footprint is the collection of your digital identities -- it will impact the advertising you see on websites and will open you up scrutiny in real life when those identities are tied back to you