What is environment analysis for marketing strategy?

Environment Analysis for Marketing Strategy A marketing strategy can help you to achieve your marketing goals online by outlining the techniques and actions you can take to achieve your marketing objectives. A marketing strategy will give you a long-term vision of the right techniques you need to use to reach your target audience. This will enable you to use a mixture of new and proven marketing techniques rather than being scattered by the whim of new marketing trends.

Widely known as PEST Analysis, the environment analysis for marketing strategy actually reviews external factors affecting marketing. The categories of factors are:

  • Political
  • Economic
  • Social
  • Technological

This model has its limits. It is, however, a useful reminder that one should not ignore factors of the wider environment the business is in.