an action of spending funds on advertising
Advertising on the whole is not wasteful, it brings in business. However, not all advertising campaigns are equally successful, so in some cases advertising is wasteful.
the optimal level of advertising expenditure for the firm is determined where the marginal revenue increase in costs of advertising are equal to the marginal increase in revenue
Plan expendirture includes the expenditure of government in the productive assets through centrally sponsored scheme and flagship scheme whereas Non-plan expenditure includes expenditure made by the government for routine normal activities of government e.g. expenditure on salaries, pensions, administrative expenses etc.,
# Business to Business Advertising (B to B) # Business to Comsumer Advertising (B to C) # Direct Response Advertising (DR) # General Awareness Advertising (GA) # Brand Development Advertising # Online Advertising # Print Advertising # TV/Radio Advertising # Press/PR # Promotional Advertising (This one is extra)
Advertising - is a hole notion. Advertising campain - is concrete actions for advertising and promoting company, idea, product, people etc. For example you have all advertising for milk. And you have advertising company "Got milk?"
Advertising on the whole is not wasteful, it brings in business. However, not all advertising campaigns are equally successful, so in some cases advertising is wasteful.
UK advertising expenditure reached £19.4 billion in 2007
Rodney Silverman has written: 'Advertising expenditure, 1952' -- subject(s): Advertising
the optimal level of advertising expenditure for the firm is determined where the marginal revenue increase in costs of advertising are equal to the marginal increase in revenue
The deferred revenue expenditure refers to the incurred company expenses in one accounting period benefited for more than one accounting period. The common example of this expenditure is the cost of advertising and business licensing.
Credit is neither an income or an expenditure. It becomes an expenditure when you use it. expenditure
expenditure
1. Immediate change in market conditions. 2. Change in rates of media & agency. 3. Change in Sources of funds. 4.Natural calamities
A selling expense is an expenditure made in support of the sales effort. This might include advertising, cost of transportation for sales personnel, printing of sales and technical brochures, etc.
Sock Hoon Ler has written: 'To determine the relationship between advertising expenditure and retail sales in the chocolate confectionery industry in the United kingdom'
Expenditure for which benefit is expected to be taken in one fiscal year from occurance of expenditure is called 'Revenue Expenditure" Expenditure for which benefit is expected to be taken for morethan once year is called 'Capital Expenditure'
Expenditure is not hyphenated.