Licensing is defined as "the method of foreign operation whereby a firm in one country agrees to permit a company in another country to use the manufacturing, processing, trademark, know-how or some other skill provided by the licensor". It is quite similar to the "franchise" operation. Coca Cola is an excellent example of licensing. In Zimbabwe, United Bottlers have the licence to make Coke. Licensing involves little expense and involvement. The only cost is signing the agreement and policing its implementation.
Licensing proprietory technology to foreign competitors is the bes way to up a firms competitive advantage discuss
Enid Baird Lovell has written: 'Researching foreign markets' 'The changing role of the international executive' 'Appraising foreign licensing performance' -- subject(s): Corporations, American, Foreign licensing agreements, American Corporations
David M. Epstein has written: 'Proving and Pricing Construction Claims' 'Eckstrom's licensing in foreign and domestic operations' -- subject(s): Foreign licensing agreements, Forms, License agreements
Liquor licensing first came into effect under Liquor Licensing Act of 1947, which was based out of Ontario, Quebec, Canada. Other nations soon followed with similar systems.
Alfred Wolf has written: 'Der internationale technisch-industrielle Lizenzaustausch' -- subject(s): Commerce, Foreign licensing agreements 'Analyse und Beurteilung der Patent- und Lizenzbilanz der Bundesrepublik Deutschland' -- subject(s): Commerce, Foreign licensing agreements
(i) Through international trade (ii) through licensing (iii) through joint venture ect
Licensing. Franchising. Joint ventures. acquisitions of existing operations. establishing new foreign subsidiaries.
1. foreign licensing 2.sub-contracting 3. ???????? 4. PROFIT
Christoph Rohe has written: 'Technologietransfer durch Industrielizenzen' -- subject(s): Foreign licensing agreements, Patent licenses
diplomacy, diplomatic policy, diplomatics, foreign relations, international relations, world politics
L. R. Kumar has written: 'Foreign investment and collaboration' -- subject(s): Foreign Investments, Foreign exchange, Industrial property, Law and legislation, License agreements, Technology transfer 'Industrial licensing' -- subject(s): Foreign trade regulation, Industrial policy, Industries, Licenses