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What is inverted funnel format?

Updated: 9/14/2023
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11y ago

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Inverted funnel model is a describing models of on-line business or we can define any business through Inverted funnel. Funnel is divided into 3 parts, 1- top of the funnel,2- middle of the funnel and 3- bottom of the funnel. as costumers have tendency to reflect from any single product, they want to test another product so in traditional open funnel model they are less tracked than they could be. so this inverted funnel model comes into picture and we have to encourage people to move vertically upside the funnel by several micro yes with certain level of motivation so we can increase their influence and intensity towards the product by showing them high value proposition and turning then into the loyal customers.

Gaurav Pathak

for more information please email me at g.pathak.im@gmail.com

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Q: What is inverted funnel format?
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