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What is marketing and what is its primary goal?
Marketing Definition:
Process by which companies create value for customers and build strong & profitable customer relationships in order to capture value from customers in return and create profit which is the main objective of profit organization, and any other valuable value for non-profit organizations, typically market is divided into main five steps that define marketing process itself.
The Marketing Steps:
Figure 1-1 shows the five-step marketing process.
1. Understand the marketplace and customer needs and wants.
2. Design a customer-driven marketing strategy.
3. Construct a marketing program that delivers superior value.
4. Build profitable relationships and create customer delight.
5. Capture value from customers to create profits and customer quality.
Marketing Primary goal
1. To promote their products and services and improve turnover
understand consumers, create customer value, and build strong customer relationships
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∙ 12y ago
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What are the basic goals for marketing?
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Difference between traditional marketing and guerrilla marketing?
In traditional marketing, the primary investment is money. In guerrilla marketing, the primary investment is time, effort, and creativity. Traditional marketing is designed for big companies with large budgets. Guerrilla marketing is designed for small businesses.
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What is kra for marketing manager?
KRA for a marketing manager stands for "key results areas." KRAs are basically set goals for the person in this position or the project in which he or she is working, such as sales goals.
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As this is one of the primary function of marketing that's why it requires more cost.
What is the marketing research term for the specific measurable goals the decision maker seeks to achieve in conducting the marketing research?
research objectives
What is the marketing research term for the specific measurable goals the decision-maker seeks to achieve in conducting the marketing research?
research objectives
