Marketing control is a process that assists the marketing managers by guiding their marketing efforts within parameters established by the environment and internal resources. The control function is placed on high importance, as it does not only control and evaluate activity, but it assists managers in developing their skills in order to provide sound management of this function.
facilitates marketing planning and control
1) Marketing Analysis 2) Marketing Control 3) Marketing Implementation 4) Marketing Planning
in a business marketing work as skeleton let starts with head of skeleton it work to control our body by brain in marketing we have a manager to work or control the employees of business or company.
Marketing control is the process of taking actions or steps to bring the desired results and actual result closer. Many a times actual marketing results deviate from the expected results due to the change in the government regulation or change in competitors strategy and likewise. An efficient and effective marketing control system can help in detecting such deviations and take suitable and appropriate measures to control them.
Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.
ImproveMarketing control is a process that assists the marketing managers by guiding their marketing efforts within parameters established by the environment and internal resources. The control function is placed on high importance, as it does not only control and evaluate activity, but it assists managers in developing their skills in order to provide sound management of this function.
strategic control
Reserve Bank Of India
It is the forces outside of an organization that control a market.
Narrow and wide
Dpfferent kinds of controling Tools are: Cost Control, Finance Control, Management Control, Labour Control, Production Control, Marketing Control
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