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What are the five marketing philosophies?
There is the production philosophy, the sales philosophy, the marketing concept philosophy, and the international philosophy.
What is production philosophy of marketing management?
affordability and availability
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Is 'marketing' philosophy or a function?
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
What are the five marketing philosophies?
There is the production philosophy, the sales philosophy, the marketing concept philosophy, and the international philosophy.
What is production philosophy of marketing management?
affordability and availability
What are the advantages of marketing myopia?
It would be in my strongest opinion that marketing myopia advantages would be the additional branding exposure to your audience.
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
Is 'marketing' philosophy or a function?
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Define Marketing Myopia?
near-sighted sales
How do you avoid marketing myopia?
simple dont market
Give an example of Indian marketing myopia?
ukkk
How did Nigeria rail fall into trap of marketing myopia?
Nigeria fell into the trap of marketing myopia when the country was caught in an economic downfall and was simply desperate to turn the economy around.
What is marketing philosophy?
To sell more is the philosophy of marketing
What are characteristics of marketing myopia?
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
