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near-sighted sales
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What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
How do you avoid marketing myopia?
simple dont market
What are characteristics of marketing myopia?
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
What are the advantages of marketing myopia?
It would be in my strongest opinion that marketing myopia advantages would be the additional branding exposure to your audience.
What is meant by Marketing Myopia in the study of Marketing as a subject?
marketing myopia Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach. Above taken from Answers.com Viper1
What are the consequences of marketing myopia?
The consequence of marketing myopia is a diminished customer relationship resulting in poorer results in advertising messages and sales processes. It is resulted doe to lack of proper management. A marketing myopia leads a company to diminish from this competitive corporate world.
Give an example of Indian marketing myopia?
ukkk
How do you avoid marketing myopia?
simple dont market
How did Nigeria rail fall into trap of marketing myopia?
Nigeria fell into the trap of marketing myopia when the country was caught in an economic downfall and was simply desperate to turn the economy around.
What are characteristics of marketing myopia?
This question refers to the sales and advertising for the treatment of myopia. Myopia treatment are nationally marketed by the trademarks of Lasik vision correction and INTACS lens inserts.
What is implication of Marketing Myopia?
When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.
How can a firm avoid marketing myopia?
by providing more customer-oriented service rather than product-oriented service.
What steps can you take to guard against the phenomenon of marketing myopia?
In Medical Science, shortsightedness is also known as myopia. A person affected by myopia can see only the things very close to him. Professor Theodore Levitt of Harvard Business School coined the term "marketing myopia", to explain the shortsighted policies and practices of some business firms. The firms define themselves narrowly and are obsessed with the physical attributes of their own products, resulting in their failure to ascertain and act on customers' needs and desires. They continue the process of marketing without considering the market's needs or wants. In the words of Theodore Levitt, every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others which are thought of as seasoned growth industries have actually stopped growing. In every case the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.
Suppose you are the marketing manager of Titan Watches Bangalore what are the steps you will take to guard against the phenomenon of marketing myopia?
to see the blog prakashmba dot blog spot dot com u will get the answer
What is the Marketing myopia strategy?
It is a Demand Based Pricing Strategy setting the price of product low, while the quality of product is neutral or medium.
