To sell more is the philosophy of marketing
There is the production philosophy, the sales philosophy, the marketing concept philosophy, and the international philosophy.
marketing procss
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
Are there any situation where marketing orientation is not the most appropriate business philosophy?
affordability and availability
There is the production philosophy, the sales philosophy, the marketing concept philosophy, and the international philosophy.
marketing procss
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
In marketing as a function only marketing department is involve, while in philosophy all the department of the organization and all employees are involve.Individual approach in function while integrated approach in philosophy.In marketing as a function, marketing is work as a separate function, but in philosophy it does not work as a function.as a philosophy customer is at the very center of the corporate purposes.In marketing as a function success of the product is determined by the producer, but in philosophy success is determined by the customer.
Are there any situation where marketing orientation is not the most appropriate business philosophy?
affordability and availability
A major shift in marketing philosophy abandoned the belief that consumers could be convinced to buy whatever was produced to the marketing concept, in which consumer expectations was the driving force.
The marketing concept remained the cornerstone of marketing channel strategy for some thirty years. It even engendered the popular 1990s business philosophy known as total quality management.
sadsa
Marketing is a very broad term. Often times, the marketing department in a company will touch nearly every aspect of the business. So, marketing is advertising, which is fairly limited in scope of activity, but it is also market positioning and public relations, which is broader and can be considered more of a philosophy than necessarily a list of activities to perform.
Sellers try to match the product to the individual. Marketers try to force a product on an individual.
Coca-Cola is driven by both its production selling and marketing philosophy. As a global brand, its product is mass produced and sold across several countries. Its marketing philosophy incorporates the human feel and element into the mix. In other words, people who drink coke feel good and love its unique taste. Coke marketing specialists also promote the idea that the soft drink beverage is superior to Pepsi and its other popular competitors.