What is mas-communication?

Answer 1

Actually, it is "mass" communication (two words) you are asking about. Mass Communication refers to using a mass medium to send your communication. The mass media (medium= singular, media= plural) include radio, television, newspapers, magazines, books, movies, internet, and recorded music. Your message to the audience might be spoken, or it might be written. It might be songs, political speeches, interviews with celebrities, jokes, talks by experts about medicine or sports, or some other kind of communication... But when you send it out by using the mass media, that is how mass communication occurs.

Mass communication can reach large audiences-- in fact, it can reach people all over the world. But often, the audience is anonymous (we don't know, for example, who heard that song or who liked that speech); and mass communication also does not offer instant feedback or an instant reaction -- there is a delay between when the person hears (or reads or watches) it and when they can react to it. For example, I just wrote a new book and maybe you will buy it. But while I am sending my communication through the mass medium of books, it will take a while between the time you buy it and read it, and when you can get back to me to tell me what you think.