My name is Arthur Beloff and I am an inventor. I have taken any mix of bread doughs and have patent pending on a proven process to create a BRAND NEW
BREAD FOOD PRODUCT--- A NEW WAY TO SERVE FOOD----A NEW WAY TO EAT
FOOD. My invention is a simple design that is easier to hold than a sandwich,
cleaner to eat with, lower in calories and fats, great with any salad or mixed foods,
foods that are wet -dry-hot-cold. I have created a CUP OF BREAD CRUST THAT CAN BE MADE STRONG ENOUGH IN ASSORTED SIZES TO TAKE ALL FOODS from eggs
to thick soups. Think what this item could do for amusement parks, cafeterias,
street fairs and many fast food restaurants. You ask for a new product. I believe
CUPETTES is a new food for the food chain.
what is meant by product led and market led new product developmrnt approaches?
Before a launch a new product or expand into a new market, you need market research to inform you about your markets' expectations.
If you have a product no-one else has - market research will identify whether the product is likely to be successful.
Gormey cola develop a new product like as Sparko and bon vinant and new market are outside the lahore city
For merchandising businesses, when a business wants to enter an existing market with a new product, the appropriate strategy is called "product development", and when there is an existing product, the strategy is called "market penetration". When a business wants to create a new market with a new product, the strategy is called "diversification", and when a company wants to introduce an existing product onto a new market, the strategy is called "market development".
to analyze new product market is to test first the new product before you discuss to the costumer so that if they encounter problem you can teach them easily....
there is the the need to market your product after production in other to create the necessary awareness of the product now on the market and to keep inform both new and existing customers of the product.
A market situation analysis is used to analyse the current market or industry in which you would like to launch a new product. It identifies major competitors within that market, therefore allowing you to plan the launch of your new product accordinly.
the pricing
Ansoff's Product-Market Expansion Grid Ian Ansoff has proposed a useful framework called the product/market expansion grid for detecting new intensive growth opportunities. There are four strategies, one for each of the quadrants: Market Penetration StrategyWhen the product is in the current market, it can still grow. There are three major approaches to increasing current product's market share:1. Encourage current customers to buy more.2. Attract competitor's customers.3. Convince non-users to use the product. Market-Development StrategyWhen the current product is launched in a new market, there are three approaches to develop the market:1. Expand distribution channels.2. Sell in new locations.3. Identify the potential users. Product-Development StrategyWhen a new product is launched in the current market, the intensive growth strategies could be to:1. Develop new features.2. Develop different quality levels.3. Improve the technology. DiversificationWhen a new product is launched in a new market, diversification makes good sense as better opportunities are found outside the present business. The diversification strategies are of three types:1. Concentric Diversification Strategy: Develop new products with the earlier technology for new segments2. Conglomerate Diversification Strategy: Develop new products for new markets.3. Horizontal Diversification Strategy: Develop new products with new technology for old customers. OLD PRODUCTS NEW PRODUCTS OLD MARKETS Market Penetration Product Development NEW MARKETS Market Development Diversification
Pioneer pricing is setting an initial price for a new product. This is quite essential as it will be the basis of judging how the product does in the market.
Do it through a joint venture with the firm of some complementary product