one of the components of marketing mix is product process mix,which helps the manufactures in understanding how and why they should change their production process.
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
People Process 7th : Physical Envidence: The physical environment where is product or service is delivered
The first element in the marketing mix is the product.
product mix consist of product variety, size, packeging, labelling etc.
one of the components of marketing mix is product process mix,which helps the manufactures in understanding how and why they should change their production process.
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
In addition to the marketing mix i.e. the 4P's (product, place, price, promotion). The service mix elements are: people, process, physical evidence.
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
advangage of product mix
People Process 7th : Physical Envidence: The physical environment where is product or service is delivered
The first element in the marketing mix is the product.
product mix consist of product variety, size, packeging, labelling etc.
Product mix expansion is increasing the increasing the depth within the product l line
what is the impact of product mix in international business
trail mix
The product mix is the number of varieties of product that a company sells. Product mix decisionsÊinclude which varieties of product to sell, as well as whether to create new products or to discontinue existing products.