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What is service product continuum?

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Anonymous

10y ago
Updated: 7/9/2022

•Service: intangible task that satisfies consumer or business user needs

•Goods-services continuum: device that helps marketers to visualize the differences and similarities between goods and services

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Keara O'Conner

Lvl 10
3y ago

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What does a product's position on the goods and services continuum enable a marketer to do?

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