What is svalbard famous for?

Svalbard is an island near Norway and if famous for it's polar bears and snow. There are many eskimos living in Svalbard and there are some snob-based events, though nothing too interesting. I think the main attraction is the Northern Lights, but you might want to google that before putting it into a factual document.
The only way to get to Svalbard is a plane from Oslo airport.
Hope this was useful :)