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It keeps visual information from being overwhelming
The opening sentence contains a hook and is meant to get the attention of readers.
Evenly distributing images around a page and document
lead
The Lead
It contains a hook to get the readers attention
to grab readers' attention
they are popular with the target audience so it can draw the attention to the magazine
a hook that catches the readers attention
a hook that catches the readers attention
an interesting fact
to attract the readers attention