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A=Attention I=Interest D=Desire A=ActionAIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service: * A - Attention (Awareness): attract the attention of the customer. * I - Interest: raise customer interest by demonstrating features, advantages, and benefits. * D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs. * A - Action: lead customers towards taking action and/or purchasing. Nowadays some have added another letter to form AIDA(S): * S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product___________________________________________________________________
The AIDA Model AIDA model is initiatory and simplest. AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to purchase.
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