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advangage of product mix

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Q: What are the advantages of having a wide product mix?
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What is product standard?

Developing standerized product marketed world wide with a standerized marketing mix. OR Selling essentially the same product in the same market across the world


What is product standardization?

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What is standarde?

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How do you determine the optimal product mix?

Optimal product mix is at that point where net profit from thesales of that product mix is maximum.


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What is meant by product mix decisions?

The product mix is the number of varieties of product that a company sells. Product mix decisionsÊinclude which varieties of product to sell, as well as whether to create new products or to discontinue existing products.


What are the dimensions of product mix?

There are no set dimensions of product mix. It depends on the size of the company, number of products, product lines, and variations of each product.


What product-mix strategy is Disney pursuing with the development of the new park in HongKong?

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