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What is the augmented level of a product?

Updated: 12/14/2022
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EncofBizandFinance

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13y ago

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The augmented level of a product consists of all the elements that surround both the core and the actual product

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13y ago
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Q: What is the augmented level of a product?
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What is the augmented component of a product?

The final, or third, level of the product is the augmented component. The augmented component includes additional services and benefits that surround the first two levels of the product.


What is the component of a product?

The final, or third, level of the product is the augmented component. The augmented component includes additional services and benefits that surround the first two levels of the product.


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For example, follow-up technical assistance and warranties and guaranties are augmented product components


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The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car's manufacture, and any after-sales service.


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The combination of augmented product(s) and the actual product (also called as generic product) is called whole product. Suppose in case of a Regrigerator its Quality, its brand, its colour are all actual products that are delievered to customer BUT the augmented products are goods and services offered to induce to customer to purchase like free delivery, after sale services arrangement of finance free installations etc. The combination of augmented product(s) and the actual product (also called as generic product) is called whole product. Suppose in case of a Regrigerator its Quality, its brand, its colour are all actual products that are delievered to customer BUT the augmented products are goods and services offered to induce to customer to purchase like free delivery, after sale services arrangement of finance free installations etc.


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a product refers to any good or service that satisfies a need. there are three components of a product. the core product, the actual product and the augmented product. a product is a bundle of satisfaction because all these three aspects of a product provide a significant level of satisfaction without which the customer will be demotivated to purchase


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What does total product concept include?

The total product concept include: potential, augmented, expected and core. The concept refers to the collection of services offered by a service or product.


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