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Many employers hire individuals with previous sales experience who lack a college degree, but hiring candidates with a college degree is becoming increasingly common. Regardless of educational background, factors such as personality, the ability to sell, and familiarity with brands are essential to being a successful sales representative.

Education and training. Since there is no formal educational requirement for sales representative, their levels of education varies. Having a bachelor's degree can be highly desirable, especially for sales representatives who work with technical and scientific products. This is because technological advances result in new and more complex products. Additionally, manufacturers' representatives who start their own independent sales company might have an MBA. As shown in the tabulation below, in 2006 many sales representatives had a bachelor's degree, and many others had some college classes. Some, however, had no degree or formal training, but these workers often had sales experience or potential.

High school graduate or less 27 percent

Some college, no degree 19

Associate's degree 9

Bachelor's degree 38

Graduate degree 6

Many sales representatives attend seminars in sales techniques or take courses in marketing, economics, communication, or even a foreign language to provide the extra edge needed to make sales. Often, companies have formal training programs for beginning sales representatives lasting up to 2 years. However, most businesses accelerate these programs to reduce costs and expedite the returns from training. In some programs, trainees rotate among jobs in plants and offices to learn all phases of production, installation, and distribution of the product. In others, trainees take formal classroom instruction at the plant, followed by on-the-job training under the supervision of a field sales manager.

Regardless of where they work, new employees may get training by accompanying experienced workers on their sales calls. As they gain familiarity with the firm's products and clients, the new workers are given increasing responsibility until they are eventually assigned their own territory. As businesses experience greater competition, representatives face more pressure to produce sales.

Other qualifications. For sales representative jobs, companies seek the best and brightest individuals who have the personality and desire to sell. Those who want to become sales representatives should be goal oriented, persuasive, and able to work well both independently and as part of a team. A pleasant personality and appearance, the ability to communicate well with people, and problem-solving skills are highly valued. Patience and perseverance are also keys to completing a sale, which can take up to several months. Sales representatives also need to be able to work with computers since computers are increasingly used to place and track orders and to monitor inventory levels.

Manufacturers' representatives who operate a sales agency must also manage their business. This requires organizational and general business skills, as well as knowledge of accounting, marketing, and administration. Usually, however, sales representatives gain experience and recognition with a manufacturer or wholesaler before becoming self-employed.

Certification and advancement. Certifications are available that provide formal recognition of the skills of sales representatives, wholesale and manufacturing. Many obtaining certification in this profession have either the Certified Professional Manufacturers' Representative (CPMR) or the Certified Sales Professional (CSP), offered by the Manufacturers' Representatives Education Research Foundation. Certification typically involves completion of formal training and passing an examination.

Frequently, promotion takes the form of an assignment to a larger account or territory where commissions are likely to be greater. Those who have good sales records and leadership ability may advance to higher level positions such as sales supervisor, district manager, or vice president of sales. Others find opportunities in purchasing, advertising, or marketing research.

Advancement opportunities typically depend on whether the sales representatives are working directly for a manufacturer or wholesaler or if they are working with an independent sales agency. Experienced sales representatives working directly for a manufacturer or wholesaler may move into jobs as sales trainers and instruct new employees on selling techniques and company policies and procedures. Some leave the manufacturer or wholesaler and start their own independent sales company. Those working for an independent sales company can also advance by going into business for themselves or by receiving higher pay.

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