What is the best MLM strategy?

Answer 1

Most MLM, or multi-level marketing, distributors know that finding good sources of leads is crucial to building his or her business. With good MLM leads, a distributor can increase his or her distributor downline - the number of people selling a product for the distributor - and earn more money. The trick, of course, is choosing the best MLM leads. It can be difficult to select the right leads, or lead generation service, for building the MLM distributor's business. Distributors need to consider the source of the lead, the way in which the lead was generated, as well as the cost of the lead before making the best choice.

MLM distributors should check out the reputation of any lead-generation company that he or she works with. Visiting MLM forums and talking to other distributors can be a good way of learning about potential scams and finding a reputable lead source. Incidentally, some MLM lead providers operate as MLM companies themselves. While this can be a good secondary opportunity for some distributors, it can also drive up the cost of MLM leads and, in some cases, can create a conflict of interest. Many MLM lead generation companies do not operate as MLMs, and instead sell leads directly to customers.

It is also important to consider the way in which a batch of MLM leads was generated before making a purchase. Ideally, the strategy for obtaining the lead should match the marketing strategy of the distributor. A MLM distributor who is very comfortable with email, blogs, and social media networking would do well to buy leads that were obtained through online sources, such as a website or email marketing campaign. If the lead was generated through online sources, there is a good chance that the prospect is likewise familiar with the internet and will be easier for an Internet-savvy distributor to mentor. Conversely, if a distributor is more comfortable using the telephone in recruiting efforts, he or she might be better off buying leads that were generated by telemarketers or advertising a toll-free number.

Finally, lead cost is an issue. Each MLM distributor has to set his or her own marketing budget and should consider what is affordable to pay per lead. The distributor should also tailor the lead purchase to his or her own ability to do proper follow-up. For example, if a distributor only has 10 hours per week to work with leads, it makes no sense for the distributor to buy 500 newly-generated leads that will go cold long before he or she has the time to contact them all. If an MLM distributor only has limited time for his business, he or she should work with a lead generation company that will sell only a few leads at a time. By doing this, the distributor get the most value from the MLM leads purchased.