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There's no "Best" way. It's the age old practice of calling a prospect, in hopes of getting them to convert.

BUT the approach really matters and that's where the "best" part applies.

There are a couple of things you need to do before cold calling someone.

  1. Start with solid research on the prospects. Look them up online; see their competitors and pain points and then assess whether that lead, or prospect is worth calling. Does their "need" match the product or service you're about to sell?

  2. Do not call someone at odd times. Follow the regulations, IF they are set up by the country you're calling from. Also, be mindful of the timezone difference.

  3. Brush up on your conversational skills. I know a lot of people who are not good cold callers because of their conversational skills lacking in some way. They just don't have the power to convince a prospect to buy, sign up for something or try a different product.

And yes, cold calls have low conversion rate. So, don't feel demotivated if you are not raking in enough numbers for your business or the company you work at.

By the way, you can use programs such as Nooks, Orum, Trellus.ai and plenty of similar tools to practice. Sales agents who need a little bit of a push on conversational skills use such programs to set up AI practice calls. These calls are placed against an artificial agent who acts like a prospect. And these "prospects" are pretty smart when raising objections to your pitch.

So, yes, you'll have your hands full with different practice sessions. But they're all well worth it.

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Bilal Malik

Lvl 6
3mo ago

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