What is cold calling?

Answer 1

Cold calling is basically your typical telemarketing type of call. It is usually referred to as cold calling by the people or companies doing the calling. The term cold refers to the fact that you basically have no prior relationship with the person you are calling. The term warm calling is also frequently used when there is a small relationship between the person you are calling and yourself or the company you work for. Cold calling has a very low success rate and can be very frustrating for the person making and receiving the call.

Answer 2

Before delving into cold calling best practices, let’s brush up on the basics.

Cold calling is a sales technique requiring reps to call potential or unknown customers to sell them a product or service. We can all agree it’s no easy feat: attempting to quickly engage complete strangers and successfully pitch your product before they hang up on you. Not exactly fun stuff! It takes loads of determination and resilience to do this day after day without fail.

But if done right, cold calling can be an incredibly powerful tool. Cold callers must remember that they are selling a service and not hard-selling potential leads into buying something from them.

Cold calling is about providing value to prospects, listening to their needs, and finding ways to help them meet their goals with your solution.

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