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The "what" part is easy.

Cold calling is when you are trying to sell a product or a service for your own business, or on bahalf of some business, and you do it through a phone call.

These calls are placed against different "prospects," who are also known as Leads in marketing lingo. The thing with cold calls is that you have no prior relationship with the lead. It's just a simple call where you are going to speak with someone to convert them eventually.

Why is cold calling important is because it's one of the most popular ways to increase your sales outreach. However, it's not the only one. There are other tactics such as email outreach and vice versa.

Cold calls have a low conversion rate, but they still work to date.

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Bilal Malik

Lvl 5
2w ago

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