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The biggest advantage is always going to be the "human" element. You speak with someone on the line and you have a shot at convincing them to try your product, service or whatever you're selling.

Emails are a good strategy but they are just texts. And the long ones look like walls of text. People do read email, but if your prospect is a busy person, you can imagine their inbox being already full. So, any given day, I'd take my chances over a cold or a warm call.

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Bilal Malik

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1d ago

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The "easiest" way to get training on cold calling is through your peers at wherever you work. If you are an SDR, learn from people around you. That's the most convenient source of learning through someone else's experience. The biggest challenge with cold calling is going to be your conversational skill. So, take free classes from online tutorial platforms, because you don't have to sign up for a paid program. If, for any reason, you don't have coworkers who can dedicate time to teach you, then you can probably sign up for a software or a tool that has artificial voice agents. Thats where you can set up practice calls and talk to these voice agents. One example is Trellus.ai . It's one of many other platforms who have a special feature to train people on their cold calling conversational skills. You can set up practice calls and then polish your pitch against the agent to see if there's something that you need to work on.


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Cold calling is basically your typical telemarketing type of call. It is usually referred to as cold calling by the people or companies doing the calling. The term cold refers to the fact that you basically have no prior relationship with the person you are calling. The term warm calling is also frequently used when there is a small relationship between the person you are calling and yourself or the company you work for. Cold calling has a very low success rate and can be very frustrating for the person making and receiving the call.


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