What is the best way to improve your ranking in a search engine?

Answer 1

For an organic or natural search result, a website page ranks highest on a search engine because it has been judged by the search engine to have the content most highly related to the search keyword used.

The factors used in making this judgment depend on measurements which the search engine performs on the billions of web pages which are available on the public internet. These measurements are made in advance of a user's specific search and are stored in a database. The factors may be divided into two groups, "on page" and "off page" factors. "On page" factors are those measurements which are performed by examination of each web page. These factors are under the direct control of the page author. "Off page" factors are those measurements which are performed by examination of all other web pages other than the page being judged.

A webpage owner will typically use a combination of "on page" and "off page" search engine optimization techniques to achieve a high search ranking.