There really is no concept. School popularity is a mess. "You have to be this person to be cool" or "Look like so and so". It is all a bunch of hogwash. By being yourself you can stand out in your own way because you are not following the crowd. By standing out, you won't blend in with the others at school. You will be remembered in very amazing and rewarding ways. Be yourself. THat is all that matters. Society is trying to st an example of coolness. But is it really working?