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A Product Mix refers to the variety of mixture of products sold, manufactured, or produced by any given corporation or company. The mix in some companies vary more than others.

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Q: What is the definition of the term product mix?
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Definition of marketing mix?

A marketing mix is a planned mix-up of the product's marketing plan which includes: place, promotion, product and price. These elements are adjusted until just the right combination is found. It must meet customer needs and generate the maximum income.


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Product mix expansion is increasing the increasing the depth within the product l line


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The product mix is the number of varieties of product that a company sells. Product mix decisionsÊinclude which varieties of product to sell, as well as whether to create new products or to discontinue existing products.


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