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To put it very simply, branding. "Branding" would be when someone sticks their logo on the case, the BIOS splash screen, and perhaps a sticker on the motherboard. Hardware-wise, branded computers use the same or very similar hardware to those found in unbranded bulk computers, or computers that people have built themselves. So a Dell, HP, or Acer may have almost the exact same configuration, but a different logo on the case.

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Q: What is the difference between branded and non-branded computers.?
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What are Branded company in Computer?

Branded computers are manufactured by big companies like Packard Bell, Acer, Dell, Compaq, IBM, Gateway and others. These big names have built their reputation over the years. Therefore they do take quality seriously, since their reputation is at stake. Branded computers save time to the user, instead of having to assemble his own personal computer, which can be a difficult task to a non technical person. When you buy a branded computer you are covered with a guarantee and there are less chance that something will go wrong, than if you had to assemble the computers yourself. The difference between branded and assembled computers is that while branded computers are built in mass productions plants, assembled computers are built by a technical person or by the computer owner. When one buys a branded computer, he has a quality assurance that the computer components have been tested thoroughly. A branded company is expected to make use of quality parts and not cheap ones. This means that the computer owner gets good quality for a reasonable price. Branded computers are expected to give stable performance since all parts are manufactured by the same company, while in assembled computers one can experience hardware conflicts and other technical problems. The buyer also enjoys experienced technical support from the mother company, while if you buy an assembled computer you are at the mercy of the after sales service of the shop keeper. Another advantage of a branded computer is that it looks unique in design and professional. Branded computers contain original software such as operating system and common applications. Even extended warranties are available. Branded computers come with PC restore CD.


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A branded computer is one that contains the name of the manufacturer on the front panel, such as Dell, Acer, HP, Sony, Toshiba, etc... This is as opposed to an unbranded, or "white box" computer that might be assembled by an individual or small computer store.


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