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Role in Transaction: A buyer is someone who makes a purchase, regardless of whether they consume the product or not. A consumer, on the other hand, is the end user who utilizes or consumes the purchased product or service.

Intent and Purpose: The buyer's primary focus is on the transaction itself, seeking to acquire a product or service. The consumer, however, is concerned with the utility and satisfaction derived from using the purchased item.

Decision-Making Influence: In some cases, the buyer and consumer are the same person, especially in individual consumer transactions. In business-to-business scenarios, the buyer may make purchases on behalf of the organization, but employees within the company become the consumers.

Perspective: The buyer's perspective is transactional, centered around acquiring goods or services. The consumer's perspective is experiential, focusing on the benefits and satisfaction gained from using the product.

Responsibility: The buyer is responsible for the financial transaction and product acquisition, while the consumer bears the responsibility of using the product as intended and deriving value from it.

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DTangled Sarjapur

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5mo ago
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12y ago

the difference between buyer and consumer is, the buyer buys product to sell it, to consume it, to transport it and etc. while consumer are the people who buy to consume goods they needed.

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