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What is the difference between customer behavior and consumer behavior?
Wiki User
∙ 13y ago
what is difference between customer behaviour and consumer behaviour?
The customer has to follow the terms of doing business with the Bank while the consumer can demand what he wants either from the existing pool of products or from an access to somebody's pool at a price that the bank chooses. Since the later pays for his demand to be met, he would be exacting in nature. The customer can also demand better service but within the agreed boundaries and any new service he seeks, carries additional price. When such demand is made he would turn out to be another consumer. Many banks devised new products based on such demands either by a consumer or customer-turned-consumer.
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∙ 13y ago
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