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Q: What is the difference between intermediaries and retailers?
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What is the difference between a direct and indirect distribution channel?

Direct Intermediaries- * companies can sell directly to consumers or retailers without intermediaries. it also includes reaching Institutional buyers. *Selling of product & services via Internet. *If product is technically complex this system can be preferred. * Ex. Banking services, Health services, credit cards, petrol/diesel (companies own outlet), education etc. Indirect intermediaries- *Goods may move through a set of intermediaries. Most FMCG companies follow this. *Intermediaries know the market very well when compared to manufacturers. *Ex. consumer durables and pharmaceutical products, mobile phones etc.


What is a channel intermediary?

A channel intermediary is an entity who acts as a mediator between parties to a business deal, investment or negotiation. Some examples of channel intermediaries are: agents, wholesalers and retailers.


What is the difference between retailers and wholesalers with real examples?

wholesalar business is the lots of product busness means..that's have thousand of stocks...and the retailers busness is small busness,,


Would consumers be better off or worse off without intermediaries?

Consumers would be better off without intermediaries. Intermediaries lead to the unnecessary increase in the prices of consumer products and services.


What is the major channel strategy decisions?

Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only oneIntensive Distribution: this strategy would be where you have the greatest number of intermediaries carry your product (all wholesalers and retailers that are willing to stock and sell your product)Selective Distribution: this strategy is where you distribute your product using a fewer amount of intermediariesExclusive distribution: this strategy is when you selling your product through only a single outlet typically only in one region

Related questions

What is the difference between financial intermediaries and non financial intermediaries?

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Who are marketing intermediaries that sell directly to final consumers?

Retailers


What is the difference between a direct and indirect distribution channel?

Direct Intermediaries- * companies can sell directly to consumers or retailers without intermediaries. it also includes reaching Institutional buyers. *Selling of product & services via Internet. *If product is technically complex this system can be preferred. * Ex. Banking services, Health services, credit cards, petrol/diesel (companies own outlet), education etc. Indirect intermediaries- *Goods may move through a set of intermediaries. Most FMCG companies follow this. *Intermediaries know the market very well when compared to manufacturers. *Ex. consumer durables and pharmaceutical products, mobile phones etc.


What is a channel intermediary?

A channel intermediary is an entity who acts as a mediator between parties to a business deal, investment or negotiation. Some examples of channel intermediaries are: agents, wholesalers and retailers.


What are independent retailers?

Independant retailers are like sole trades, there is no difference between them. Independant retailers is just another word for sole traders


Are retailers independent?

Independant retailers are like sole trades, there is no difference between them. Independant retailers is just another word for sole traders


What is the difference between the Razor E150 or E175?

There is no difference between the Razor E150 and E175. Retailers tend to sell different model numbers and that is the only difference.


What is the difference between the razor e175 and e100?

The only difference between the Razor E100 and the Razor E175 is that they are sold by different retailers. The actual scooters are exactly the same.


Difference bewtween depost taking institutuins and non deposit taking institutions?

Actually i want see the deiffence between these two financial institutions as intermediaries. Thanks Dan


What is the difference between retailers and wholesalers with real examples?

wholesalar business is the lots of product busness means..that's have thousand of stocks...and the retailers busness is small busness,,


What are examples of a intermediaries?

business that acts as a go between between in moving goods from producers to consumers.


What is travel intermediaries?

travel intermediaries