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It's the difference between advertising a product that is used nationwide and a product that is used locally.

For example, Coca-Cola is used nationwide, therefore it has national advertising. If there is a small local restaurant that serves Coca-cola and is not part of a chain (such as McDonald's), that restaurant will probably only have local advertising. Not too many people are going to travel cross country to eat at that restaurant, but, the locals might do so with a good advertising campaign.

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Q: What is the difference between national and local advertisement?
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