0
What is the difference between price strategy and price tactics?
Wiki User
∙ 10y ago
A price strategy defines the initial price and gives direction for price movements over the product life cycle. The price policy is a strategy set for a specific market segment, based on a well-defined positioning strategy.
Price tactics used to fine-tune a base price are the following: discounts (such as cash, quantity, and functional or seasonal discounts); allowances (such as promotional allowances); and rebates. All three are ways to induce buyers to do something they might otherwise not do. Geographic pricing tactics (such as FOB origin, uniform delivered, zone, freight absorption, and basing-point pricing) all moderate the impact of shipping charges as a portion of the product price. Special pricing tactics (such as single-price tactics, flexible pricing, price lining, professional services pricing, leader pricing, odd-even pricing, bait pricing, price bundling, and two-part pricing) can be used for a variety of reasons.
For example, a business might decide to introduce a new product at a high skimming price, but use some price tactics such as rebates or freight absorption to induce trial.
Wiki User
∙ 10y ago
Add your answer:
Earn +20 pts
Major strategies used for pricing imitative and new products?
major strategies used for pricing imitative and new products depends on two factors i.e. price and quantity The strategies are: Premium Strategy= when price charged is high and Quantity supplied is also high Good Value Strategy= when price is low and quantity is high Overcharging strategy= when price is high and quantity is low eg: Maruti Versa Economy strategy= When both price and quantity are low major strategies used for pricing imitative and new products depends on two factors i.e. price and quantity The strategies are: Premium Strategy= when price charged is high and Quantity supplied is also high Good Value Strategy= when price is low and quantity is high Overcharging strategy= when price is high and quantity is low eg: Maruti Versa Economy strategy= When both price and quantity are low
When computer company initially charged a low price and then raise price after gaining market share which pricing strategy is getting used?
penetration strategy
What is the difference between the cost price retail price?
the retail price is the price that it is intended to be & the cost price is the actual price it is being sold as, for instance a famous brand jacket's retail price is £300 but in the store the costing price would be £250.
What is the difference in buying spa products at wholesale and retail price?
There is a large difference between wholesale and retail prices for any product. Wholesale price are much lower so the retailer is able to markup the price and make a profit off the sale of the item.
Double-win strategy in marketing?
Customer gets price debate
Difference between the original price and the sale price?
Discount
What is the difference between GNP at market price and GNP at current price?
No difference. Both are the same.
What is the difference between GNP at market price and GNP at curent price?
No difference. Both are the same.
What is the difference between cost and list price?
whats the difference between cost and list?
The difference between the original price and the sale price of an item?
Discount
What is price erosion?
difference between actual cost and potential price
How do you find the difference between sales price and actual price?
Subtract the sales price from the actual price!
In monopoly what is the difference in price between the least expensive price and the most expensive price?
340
What is Price spread?
This would be the difference between the the price of an item, and the actual value of it.
What is the difference between GNP at current price and GNP at constant price?
it is the same
What is the difference between actual price and minimum acceptable price?
producer surpluss
What is the difference between silver and titanium autocraft battery?
no difference, except price.
