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What is the difference between product extension and brand extension?
Wiki User
∙ 10y ago
Line Extension is mean adds a variety in their existing line, for example: for soft drink manufacture, their decide to come out new favor like 'Diet' or 'Cherry' in the cola line; the toy manufacture come out a new character or accessories in its product lines. They still have related to their old product.
Brand Extension means the product are using the same brand name but different product class, for example: the soft drink manufacture coming out the juice drinks under their company name. Because the customer is familiar to the brand name, so this can drive them to try a new product than totally unrelated to the old product lines.
Wiki User
∙ 10y ago
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Whats the difference between a brand name and a generic product?
The company that sells the product -APEX
What is the difference between product and brand?
An automobile is a product, a Chevrolet is a Brand of automobile. In other words a product is an item's name, while a brand is the name of the company that manufactures the product. Any individual product may have multiple manufacturers or brands.
What is the definition of 'brand extension'?
A brand extension is the use of an established brand name on a new product to help increase sales on the new product. An example of a brand extension would be Jello gelatin creating Jello pudding pops or Bic, known for making pens also making shaving razors.
Is there any difference between brand name and factory name?
yes. the brand is the company that invented it. the factory is the place where they make the product
What is the difference between pampers and diapers?
I thought pampers were the company that made the nappies (diapers)
Is there a difference between name brand items and generic brands?
The only difference is that the name brand product has been tested and development by a company specializing in that product. After a period of time, the brand name product (with the same ingredients) can be release for other companies making generic products to then make and sell the same product under a different name. In short, no there is essentially no difference.
How do you differentiate between a product and a brand?
a product is something that a brand makes- for example the iPhone is a product and Apple is a brand.
Meaning of brand dilution?
The risk of over extension is brand dilution where the brand loses its brand associations with a market segment, product area, or quality or price.
What is the difference between customer awareness and brand awareness?
There is a great difference between customer awareness and brand awareness. Customer awareness refers to informing customers about anything in the market whereas brand awareness refers to sensitizing customers about a particular product or service.
What is difference between trade mark and brand mark?
brand mark-symbol or pictorial design that distinguishes product trademaek-brand for which the owner claims exclusive legal protection
What brand extensions does Disney brand have?
The Disney brand has the brand extension called the Line Extension Strategy.
What is the difference between mega brand subbrand and flanker brand?
The mega brand subbrand modifies or augments the mega brand's associations in a certain product market context. Flanker brand or fighting brand can be introduced to fight a competitor. The purpose is to protect the initial brand from the battle or fray.
