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A target market is the group of people that marketing efforts are directed towards.

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Q: What is the difference between target market and marketing?
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What is the difference between shopper marketing and trade marketing?

Shopper marketing is to enable the particular brand to achieve its target, whereas Trade marketing is to enable the dealers to achieve their target.


How do you market a company?

The best way to market a company is to find out who is your target market. A target market is a group of customers that need your product or services. To find your target market, requires researching. My suggestion is to find your local library and do some research on target marketing. Look under the business section for marketing.


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The shotgun theory simply means marketing to the masses, rather than selecting a specific target market. An example of shotgun marketing would be to simply place and advert on primetime television, without focussing on any specific audience (target market). The rifle theory refers to mroe specific target marketing where specific audiences/customers are focussed upon. For example a company produces a podcast (advert for ipods) aimed at teenagers. Not only will the message be relevant to this specific audience but so is the medium. So it is basically mass marketing and target marketing.


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