A target market is the group of people that marketing efforts are directed towards.
Shopper marketing is to enable the particular brand to achieve its target, whereas Trade marketing is to enable the dealers to achieve their target.
The best way to market a company is to find out who is your target market. A target market is a group of customers that need your product or services. To find your target market, requires researching. My suggestion is to find your local library and do some research on target marketing. Look under the business section for marketing.
The shotgun theory simply means marketing to the masses, rather than selecting a specific target market. An example of shotgun marketing would be to simply place and advert on primetime television, without focussing on any specific audience (target market). The rifle theory refers to mroe specific target marketing where specific audiences/customers are focussed upon. For example a company produces a podcast (advert for ipods) aimed at teenagers. Not only will the message be relevant to this specific audience but so is the medium. So it is basically mass marketing and target marketing.
Target market and marketing mix
target market
Shopper marketing is to enable the particular brand to achieve its target, whereas Trade marketing is to enable the dealers to achieve their target.
The best way to market a company is to find out who is your target market. A target market is a group of customers that need your product or services. To find your target market, requires researching. My suggestion is to find your local library and do some research on target marketing. Look under the business section for marketing.
its a seeking from each market target in relaction to its marketing objectives.
The shotgun theory simply means marketing to the masses, rather than selecting a specific target market. An example of shotgun marketing would be to simply place and advert on primetime television, without focussing on any specific audience (target market). The rifle theory refers to mroe specific target marketing where specific audiences/customers are focussed upon. For example a company produces a podcast (advert for ipods) aimed at teenagers. Not only will the message be relevant to this specific audience but so is the medium. So it is basically mass marketing and target marketing.
Target market and marketing mix
door to door marketing online marketing target market networking market
target market
A target market is who a company has decided to aim its marketing resources at. essentially the target market would be who the company wants to buy the product its selling.
For Marketing Class Thanx
To target the market in such a way as to maximise profits.
The positioning analysis can help a marketing manager identify the target market opportunities in the MP3 player market. This is usually done through research and interaction.
Target marketing is when you market to a specific demographic or geographic segmented group by gender, age, industry, nationality, religion, etc.