What is the differences between the absolute threshold and the differential threshold Which is more important to marketers?

Answer 1

The absolute threshold is the minimum intensity of stimulus required to be perceived. In other words, it is the intensity amount which is needed to detect the difference between nothing and something. It is the lowest level at which an individual can experience a sensation.On the other hand, the minimal difference that can be detected between two stimuli is called the difference threshold or the j.n.d. (just noticeable difference)The main difference between the two concepts is that the differential threshold is a relative concept. Whereas the absolute threshold deals with whether or not a stimulus can be perceived, the differential threshold refers to the intensity difference needed between two stimuli before people can perceive that the stimuli are different.The marketing implication of absolute threshold is that consumers will only perceive a marketing stimulus when it is higher than absolute threshold. In other words, if images or words in a commercial are too small, consumer's sensory receptors will not ve activated and the stimulus will not be perceived. The differential threshold also has very important marketing applications Difference Threshold: The difference threshold, also known as the just noticeable difference (jnd), is the minimum difference in stimulation that a person can detect 50 percent of the time. We experience the difference threshold as a just noticeable difference. For example, let's say I asked you to put your hand out and in it I placed a pile of sand. Then, I add tiny amounts of sand to your hand and ask you to tell me when you notice any change in the overall weight. As soon as you can detect any change in the weight, that difference between the weight of the sand before I added that last bit of sand and the amount of sand after I added it, is the difference threshold.The absolute threshold is the minimum intensity of stimulus required to be perceived. In other words, it is the intensity amount which is needed to detect the difference between nothing and something. It is the lowest level at which an individual can experience a sensation.On the other hand, the minimal difference that can be detected between two stimuli is called the difference threshold or the j.n.d. (just noticeable difference)The main difference between the two concepts is that the differential threshold is a relative concept. Whereas the absolute threshold deals with whether or not a stimulus can be perceived, the differential threshold refers to the intensity difference needed between two stimuli before people can perceive that the stimuli are different.The marketing implication of absolute threshold is that consumers will only perceive a marketing stimulus when it is higher than absolute threshold. In other words, if images or words in a commercial are too small, consumer's sensory receptors will not ve activated and the stimulus will not be perceived. The differential threshold also has very important marketing applications