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Whats the historical development of marketing in terms of production product and sales orientation?
Wiki User
∙ 15y ago
The historical development of marketing can be traced back to ancient days during barter trade. However, significant improvements were made through industrial revolutions in the 18th and 19th centuries.
Wiki User
∙ 9y ago
Wiki User
∙ 15y agoa very good job
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Difference between marketing orientation and production orientation with examples?
marketing orientation
WHAT ARE THE COST OF MARKET ORIENTATION?
setting marketing focus structure initial product development
Which orientation do you believe apple follows when marketing products such as the iphone and ipad?
Apple orientation was Production orientation because this orientation tends to lead to make the high quality and more feature of the product this all increase the price of product and increase the quality.A production orientation should lead to the highest possible product quality and benefits. By investing in product research, you can push the capabilities of technology and development in your industry. This approach is most useful in industries where advanced product features and technologies are sought-after by customers.. From:-Prof. Muneeb Ahmad FarooqiContact No # 0336-4658144
What does it mean for a firm to have a strong production orientation how does this differ from the marketing concept?
for a firm to have a strong production means for it to produce products that will satisfy customers and to emphasize on the goods and services. How does this differ from the marketing concept?
What are activities that indicate marketing orientation?
What are activities that indicate marketing orientation?
Relationship between consumer behavior and marketing concept?
the strategic and applied field of consumer behavior is rooted in three philosophically different business orientation that lead up to an extremely important business orientation known as the marketing concept. the three orientations are production orientation, sales orientation and marketing orientation. accepting a marketing orientation corresponded to the beginning of this third business orientation, which leads to the core philosophy of marketing, namely the marketing concept, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition. moreover, within the context of the marketing concept, a satisfactory profit is envisioned as an appropriate reward for satisfying consumers' needs, not as a right of simple being in business.
What is the role of production orientation in marketing?
Product orientation is where the main focus is the product and not the market. A product is made so that it meets its own needs and not that of the markets, the needs of the customers are secondary to that of the products.
What is different between marketing orientation and sale orientation?
Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.
Which of marketing management orientation appears to be best for society?
Which of marketing management orientation appears to be best for society?
What are 5 orientation towards market place?
Production concept Product concept Selling/ Sale concept Marketing concept Societal concept
What is market orientation?
The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability
What is the relationship between marketing department and purchasing department?
The current development of the purchasing function shows remarkable similarities to the development of the marketing concept. The product/production orientation, that dominated management practice for many years, can be compared to traditional purchase's focus on product and price. The subsequent sales orientation emphasizes the efforts of sales representatives to get customers to buy their products. This is very similar to the purchasing department that directs its efforts at identifying suitable suppliers that can deliver the desired products at the right time. Only when the whole organization is focused on serving the customer optimally (integrated effort), it employs the marketing concept.
