What is the history of the Rolex Bucherer silver spoon?

Answer 1

The major hotels in which the Bucherer stores are located give out the silverplated Rolex spoons to hotel patrons. Purely a marketing thing by Bucherer to get, mostly, foreign The major hotels in which the Bucherer stores are located give out the silverplated Rolex spoons to hotel patrons. Purely a marketing thing by Bucherer to get, mostly, foreign tourists to take home a Rolex with them. The spoons are Rolex affiliated in that Rolex Geneva wholely endorses the marketing effort by Bucherer, but Rolex money is not involved I believe as it would show favortism towards one jeweler.

The spoons have the names of different cities on them where there is a Bucherer store. The Lucerne spoon is the most common one. About the rarest is the one marked "New York" and with a Statue of Liberty motif because Bucherer no longer has a New York City store. There are also complete sets of the spoons available as a gift-boxed set from Bucherer.