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What is the importance of cultural empathy to foreign marketers?
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What skills are helpful to those working in international marketing?
In addition to the language requirement, potential international marketers need appropriate communication skills as well as diplomatic skills in order to work with foreign leaders and function in foreign economic systems.
What is cross-cultures consumers analysis?
Cross-cultural marketing is defined as "the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective marketing strategies for each of the specific national markets involved."A company can enter a foreign market as a??Domestic exporter??Foreign importer??Foreign government-solicit the firm to sell abroadThe firm's objectives could be:??To determine how consumers in two or more societies are Similar / different and devise suitable, appropriate strategies??Devise individualized marketing strategy if cultural beliefs, values and customs of a specific country are differentCharacteristic features of a firm going global:1. High market share in the domestic market2. Advantageous economies of scale3. Access to marketing/manufacturing bases across global borders4. Availability of resources and capability to absorb huge losses5. Product/technology clout6. Cost and differentiation advantagesProblems in Cross Cultural marketing1. Problems related to product selection: The marketer going for cross cultural marketing has to select the customers/ market not on the basis of the superficial similarities of age or income, but by using the real motivating factors that prompt them to accept or reject products.2. Problems related to promotion/marketing communication: e.g. Ariel in the middle east and also Pepsi3. Problems related to pricing: the marketer has to adjust his pricing policies according to the local economic conditions and customs.4. Problems related to selection of distribution channels: in Japan, P & Gused this to sell soapCross-Cultural Consumer AnalysisTo determine whether and how to enter a foreign market, we need to conduct some form of cross-cultural consumer analysis. Cross-cultural consumer analysis can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. Such analysis can provide marketers with an understanding of the psychological, social, and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific nationalmarkets involved.Similarities and differences among peopleA major objective of cross-cultural consumer analysis is to determine how consumers in two or more societies are similar and how they are different.Fight for one'sbeliefs/positionsIndividualisticClear-cutSpecificDisplay emotions in publicResult orientedMake a short story longVerbal communication importantInterested in what is spoken
What is product or promotion adaptation in marketing?
A promotion adaptation strategy involves changing the advertising message to reflect the values, familiar images, and cultural differences in a foreign market.
What is the importance of international marketing research?
International marketing research allows the company to research customs, cultures, and expectations of foreign countries, which may be different from local marketing. Gathering data may be hindered by language, literacy and access to technology.
Why should a foreign marketer be concerned with the study of culture?
A foreign marketer needs to know the wants and needs of the culture that he is marketing to. By learning about their culture, a foreign marketer will design campaigns that target the right population.
What is the importance of foreign capital inflows to the namibian economy?
The importance of the foreign capital inflows to the Namibian economy is that the foreign exchange is used for both the imports and exports. The foreign capital inflows is therefore very important.
What was the importance of the battle of thermopylae?
It failed in its aim. Its importance was as a symbol of Greek resistance to foreign invasion.
What is the importance of foreign currency generated by the tourism indutry?
:D
Should kids learn a foreign language in school?
Yes, learning a foreign language in school can provide numerous cognitive and academic benefits, such as improved problem-solving skills and increased cultural awareness. It also opens up opportunities for personal and professional growth in an increasingly globalized world.
What are the importance message about the debate between VP?
domestic and foreign affairs
Who was the impotqnt forgein?
The importance of foreign policy is to advance economic prosperity
Who was the important forgein?
The importance of foreign policy is to protect America and the Americans
What is the importance of the foreign currency generated by the tourism industry?
fork u
What is defined as the gap between the home market and a foreign market resulting from the perception and understanding of cultural and business differences?
defined as the gap between the home market and a foreign market resulting from the perception and understanding of cultural and business differences.
Pictures of foreign dance?
Pictures of foreign dances depict the various cultures of different countries. These pictures can be found in cultural centers and museums.
What skills are helpful to those working in international marketing?
In addition to the language requirement, potential international marketers need appropriate communication skills as well as diplomatic skills in order to work with foreign leaders and function in foreign economic systems.
What does transculturalition MEAN?
"Transculturation" is cultural change induced by the introduction of elements of a foreign culture.
