What is the importance of marketing logistics?
what is importance of logistics in marketing
Martin. Christopher has written: 'Marketing below-the-line' -- subject(s): Marketing, Sales promotion 'Creating effective policies for customer service' -- subject(s): Customer relations 'Marketing logistics and distribution planning' -- subject(s): Physical distribution of goods, Business logistics, Management 'Effective logistics management' 'Some applications of cluster analysis in marketing research' 'Customer service and distribution strategy' -- subject(s): Customer services 'Logistics and the national economy' 'Logistics' 'Marketing' -- subject(s): Marketing 'Customer service and distribution'
Marketing logistics are basically the physical distribution of goods. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the material and information necessary to meet customer demands. The demands of the customer must be met at a profit that increases revenue for the orginization.
Customer Service is a core function of marketing management but the deliverables of Customer Service are executed in Logistics. Where the marketing team have secured an order from a customer, that oder must be picked in warehouses and loaded on outbound trucks for delivery to the intended customer; thus if delivery is delayed and or wrong picking was made, then customers feedback will be not good. In fact, logistics cooks the fish and marketing only…