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What is the importance of marketing logistics?

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2013-10-30 10:04:15
2013-10-30 10:04:15

what is importance of logistics in marketing

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2020-07-16 18:15:11
2020-07-16 18:15:11

It help to increase sales

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Marketing logistics are basically the physical distribution of goods. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the material and information necessary to meet customer demands. The demands of the customer must be met at a profit that increases revenue for the orginization.

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Customer Service is a core function of marketing management but the deliverables of Customer Service are executed in Logistics. Where the marketing team have secured an order from a customer, that oder must be picked in warehouses and loaded on outbound trucks for delivery to the intended customer; thus if delivery is delayed and or wrong picking was made, then customers feedback will be not good. In fact, logistics cooks the fish and marketing only go and havest the fish.

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Logistics is essential to do business. All the companies need logistics as a competitive strategy. Logistics is also well understood by analysts. This is especially problematic for new start-ups in the internet world. The problem with smaller companies is that they have fewer options when it comes to logistics, this means these small companies have fewer resources to achieve success in the market. Logistics plays on a global stage which is crucial for the phenomenon of globalization. For too many multinational firms, the logistics department has become one of the most important departments. Planning and resource management are involved in logistics. Nowadays smaller companies new to the global business are beginning to recognize the importance of logistics.

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Logistics is basically anything that involves getting the product to the consumer. Without logistics, a business would almost certainly fail. There has to be a way to fund the product, develop the product and get the product to the consumer.

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